February 5, 2023

The Usa Herald

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In Latin America, cryptocurrency applications increased

2 min read

An analytical look at the growing landscape of crypto apps in the Latin American and European region, with special emphasis on the development of the most relevant markets such as Spain, Turkey and the United Kingdom. A report states that the Latin region registered a 182% growth in app downloads related to cryptocurrencies, between the fourth quarter of 2020 and the same quarter of 2021.

The report explains that Latin American countries are fertile ground for this type of new asset, due to the economic vicissitudes that usually occur. When it comes to marketing for Crypto Apps, it can be subject to significant restrictions as many of the big search and social digital marketing platforms like Facebook and Google, which typically drive over 50% of conversions, have a process comprehensive to approve advertisers promoting cryptocurrency-related apps. The request for licenses to operate in cryptocurrencies or digital currencies is an example of this depending on the country’s regulations. Twitter is one of the few platforms that have a less restrictive policy.

Regulatory restrictions on the advertising of crypto applications also make the informative approach more attractive: several important players in the cryptocurrency sector, in particular exchanges, have invested mainly in educational courses and campaigns about the world of cryptocurrencies for consumers and investors. . The communications of crypto apps require emphasizing the informative or educational point of view to publicize the operation and crypto technology, especially when considering it an investment space, considers the investigation.

With the rise of cryptocurrencies, the need arises to use digital marketing as a financial education tool, which plays a fundamental role in the development of campaigns that allow audiences to be informed about this digital market. The acquisition of new users becomes a challenge for these companies.

In an environment of inflation and weak currencies, in countries such as Turkey, Russia, Africa and the Middle East, cryptocurrencies may represent an attractive alternative, the report adds. Despite the decline in the price of most cryptocurrencies during the first half of 2022, cryptocurrencies and crypto-denominated assets will remain and increase their importance in financial systems in the medium and long term. Cryptocurrency brands still need marketing and publicity, partly to address current challenges and partly to restore altered perceptions of their investment stability.

The regulation of the crypto sector, including its advertising, will continue to be a very important factor for the implementation of crypto marketing. Outreach efforts on both the financial and explanation aspects of blockchain technology will continue to play an important role in the development of the industry. Posted by The Usa Herald, news and information agency.

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